Malang - September 30, 2024, UMKMs in Malang City play a crucial role in the local economy. Its function is to provide employment and drive economic activity. As a relatively new hotel, The Alana Hotel Malang is also present to provide its support for the economic circulation of UMKMs.

The Alana Hotel Malang created an absorption program for Malang City UMKM products to be marketed at the hotel since its opening. The purpose of the program is to provide a platform for UMKM players to promote the uniqueness of local products and reach more customers. 

As the hotel's operational activities are almost 1 year old, The Alana Hotel Malang is still open to the category of food products and local handicrafts such as Batik Malangan only. “As a hotel, we also select and consider the quality and sustainability of the products, ensuring the best and authentic products are marketed. It is possible that we also provide input to UMKM actors who have not passed, how the current market tastes and provide cooperation training classes so that they can learn and develop again.” said Frans Hendri as Food & Beverage Manager of The Alana Hotel Malang.

“In the future, as our commitment to help UMKMs, after the construction of this new ballroom project and more and more guests arrive, we will make an UMKM corner. Hopefully this place can accommodate a wider variety of UMKM products ranging from food to crafts. So as to make guests more interested in shopping for souvenirs at the hotel.” said Sistho A. SRESHTHO, ST, CHA as General Manager of The Alana Hotel Malang.

For more information, visit www.malang.alanahotels.com and follow @alanamalang on Instagram.