Photo: Group photo of The Alana Malioboro staff and the becak community.

 

Yogyakarta, November 2024 – As part of its ongoing commitment to supporting community development and cultural preservation, The Alana Malioboro has carried out a Corporate Social Responsibility (CSR) program in collaboration with Paguyuban Becak Pojok Beteng Wetan.

This program aims to enhance the visibility of traditional transportation and promote a more professional and cohesive image for the drivers by providing uniform T-shirts and rebranding their iconic becak (pedicabs).

"Through this CSR program, we are fully committed to supporting traditional modes of transportation and their drivers while preserving the cultural heritage of Yogyakarta," said Denny S. Wasana, General Manager Incharge of The Alana Malioboro.

The rebranding of the becak brings a renewed sense of pride to the drivers and The Alana Malioboro. We believe that giving back to the community and supporting one another is vital in maintaining harmony.